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ign for Apple’s new gaming service.



“WELCOME TO MY WORLD”

Writer
APPLE, INC.

2019

DIRECTOR
Ian Pons Jewell

CREATIVES
Jordan Pories
Esteban Cardona Jimenez

CREATIVE DIRECTOR
Hamish Pinnell

and MANY MANY MORE
Launch campaign for Apple's first-ever foray into gaming: Apple Arcade.

Dean Martin’s iconic track sets the tone, as an insatiable world of play seeps through our Apple devices and out into ours. Line cooks escape dinosaurs, line-waiters golf the taco shop away, and elderly commuters bust fat ollies (or whatever) without a care in the world.

In fact: the world as you know it? Old news.
Welcome to the world of Arcade.









STREAMING THEIR OWN GAMES

Writer + Voice Actor
APPLE, INC.

2019


CREATIVES
Jordan Pories
Esteban Cardona Jimenez

CREATIVE DIRECTOR
Hamish Pinnell

and MANY MANY MORE
This campaign is all about letting the characters make their own introduction — these games really speak for themselves.

Here, they literally did, in a set of short-form spots that ran exclusively on Twitch and YouTube Live, where the characters actually stream their own games.

Poor Lava Guy. He had a bit of a tough time.








APPLE ARCADE HOW-TO

Writer + Voice Actor
APPLE, INC.

2019


CREATIVES
Jordan Pories
Esteban Cardona Jimenez

CREATIVE DIRECTOR
Hamish Pinnell

and MANY MANY MORE
Think of Apple Arcade as an incredible, beatiful pearl:
it’s worth nothing if you can’t shuck an oyster.

The thing is a little tough to get to, so we made a whole fancy how-to just for that, presented by one of our favorite characters. The prospect of this little guy running around with an iPhone in his pocket all day never ceases to amuse me. I wonder who’s texting him. Does he have cell service in the middle ages? Tinder? Hinge?



© Jordan Pories

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