“THIS IS APPLE CARD”
Writer
APPLE, INC.
2019

CREATIVES
Jordan Pories
Esteban Cardona Jimenez

CREATIVE DIRECTOR
Benedict Stott

PRODUCER
Lexie Kaback

LIVE ACTION DIRECTOR
Fernando Cardenas

EDITOR
Alex Hauser

MUSIC SUPERVISOR
Scott McDaniel

CG ANIMATION
Framestore LA

and MANY MANY MORE

Product film created to launch Apple’s first-ever financial offering: Apple Card.

A hand-holding exercise between dozens of teams, internally at Apple and externally with Goldman Sachs — we sought to present the world’s simplest credit card as exactly that. 

This is Apple Card. And here’s how it works.