




“APPLE HAS A PLAN”
WriterAPPLE, INC.
2021
CREATIVES
Jordan Pories
Esteban Cardona Jimenez
GROUP CREATIVE DIRECTORS
Evelyn Neill
Joshua Swanbeck
PRODUCER
Matthew Flaherty
ANIMATION
BUCK
ANIMATION DIRECTOR
Jenny Ko
Editor
Andrew Gura
MUSIC SUPERVISOR
Nellie Rajabi
and MANY MANY MORE
Apple has a plan to make every single product carbon neutral by 2030.
I’m not joking. The plan is 105 pages long.
Guess whose job it was to paraphrase?
After diving deep into the world of supply chain, sustainability, carbon offsets (and why we don’t like carbon offsets!!!), we made this film, which Tim Cook himself tweeted out in observation of Earth Day.
But the report is worth checking out, too.
What these people are doing is incredible.
I’m not joking. The plan is 105 pages long.
Guess whose job it was to paraphrase?
After diving deep into the world of supply chain, sustainability, carbon offsets (and why we don’t like carbon offsets!!!), we made this film, which Tim Cook himself tweeted out in observation of Earth Day.
But the report is worth checking out, too.
What these people are doing is incredible.